Incorporated in Jan.'84, Gupta Carpets Udyog, now Ashnoor Textile Mills Ltd, was promoted by Vidya Sagar Gupta. The company has production facilities at Amritsar, Agra, Mirzapur, Jaipur, Panipat and Srinagar.

The company went public in 1986 and issued equity capital worth Rs 88 lac. It was followed by a rights issue in 1989 in the ratio of 1:2 at a premium of Rs 4 per share. In Mar.'92, the company came out with another rights issue. All these issues were made to expand its activities.

Again, in Jul.'93, the company came out with a rights issue of 35.85 lac equity shares at a premium of Rs 35, aggregating Rs 16.13 cr, to set up a new industrial unit (100% EOU) to manufacture terry towels, towelling materials, made-ups, bath robes, jerseys, etc.

Ashnoor diversified into cotton spinning and weaving of fabrics and bathroom mats exclusively for exports by installing a composite plant with a spinning capacity of 1800 tpa of fabric weaving with a capacity of 15 lac sq mtr pa in Punjab, a major cotton-growing area.